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Bundaberg & District Chamber News

    What Makes A Great Video Blog

    - posted by Yale Morgan

    So what makes a great video blog? I would say that as 97% of businesses don't do them, I’d suggest anything you create! Creating video content is the number one marketing tool ALL businesses should be doing, and doing now! Coupled with Audio Podcasts, these two are the future for online marketing.

    If you're like me and a little self-conscious when it comes to seeing yourself on video that not every hair is in place, and your communication and connection with the camera isn't spot on. As I say to myself; get over it and get on with it! Whilst having enough content to choke a horse, very little is on video - Thats about to change!

    "Oh, but I don't have content?” I often hear. Below are 4 easy questions to answer that will give you enough content for the next two years. (assuming you release one every two weeks)

    • Top 10 questions asked by your customers
    • Top 10 Customer success stories
    • Top 10 fixes to the greatest problems in your industry from a consumers point of view
    • Top 10 products or services explained (focus on the benefits for your customers)

    Now, like me, you don't have any excuses and your videos should be up on YouTube in no time. I’d also recommend you pop these up on Vimeo as well as your Facebook page. An important tip, don't share your Youtube or Vimeo link on Facebook (your reach will be penalised) load these direct to Facebook.

    I was having dinner with a friend of mine last week who has a business on the Sunshine Coast called iPad Lessons, his video uploaded the week before has reached over 21,000 people, with nearly 5000 views, all with no paid posts. In fact, most of his videos are reaching thousands on a weekly basis - all FREE!


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Upcoming Events

  • Networking And Nibbles @ ANZ 11th August 2015
    ANZ Bundaberg cordially invites you to Drinks and Nibbles Tuesday 11th of August from 5.30pm to meet with local businesses. ANZ will dis.. Read more...
  • Relay For Life 15th - 16th August
    Relay For Life is not just about the amazing experience on the day. It’s also about the fun ways your team can raise money in the lead .. Read more...

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