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Bundaberg & District Chamber News

    Write It Down

    - posted by Yale Morgan

    What’s that old saying? - The faintest pen will outlast the greatest memory/ Of course in this day and age, everything digital (good or not) is stored, somewhere, for eternity!

    Lets discuss your marketing plan, regardless of whether you're a one man band, or a multinational, if you don’t have a marketing plan and it isn't written down, then you may be in strife!

    A written marketing plan is such an important aspect of your business planning, I simply cant stress just how much! I often come across businesses that don't think they need a properly documented marketing plan (in many cases, there’s no plan at all!) - GASP! Your business is MARKETING!

    So if you're a business, any business - a plumber, electrician, dentist, solicitor, lawn mowing, accountant or general store proprietor - You're in marketing (and sales, but we’ll cover that off in another issue). You bet, your job is to MARKET your products and services!

    Here’s just how important a written marketing plan is:

    1/ It will clearly define what markets are beneficial for your products and services and the type of customers you want to pursue

    2/ Your plan will tell you when you've succeeded, when you've fallen short of your goals and when it’s time to review your direction to take advantage of new markets, or fight against the PIA competitors

    3/ Your marketing plan is an all purpose document - if you don't have one, how will you know where the business is headed or how you're going to get there?

    There is no such thing as “yep, I've got it all up here (pointing to your head)”, if it’s not written down and documented .. how can you measure your results? How can you define who will be interested in your products and services, how will you know what media or methods work best for you, and so on?

    Make it a priority, NOW, so you can kick it into gear for you and your team to follow. Your business road map to success. Don't let this one slip - get it done NOW!

    If you're unsure where to start, send me an email to and I’ll shoot over, FREE of charge, one of our Special Action Reports “Creating Your Own Marketing Strategies”

    To Your Business Success


    Yale Morgan

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  • Breakfast With Chamber April 2018 - FREE To Attend Tuesday 10th April 2018
    Enjoy a great breakfast at The Waves plus an opportunity to network with your fellow Bundaberg Business Community. Guaranteed a fabulous m.. Read more...
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    Casual Fridays - Chamber Members And Guests with Host - DayZees Join us and those proactive about building their busines.. Read more...
  • Bundaberg District Chamber of Commerce 2018 Business Excellence Awards Gala Dinner 26th May 2018
    ( Platinum Sponsor Auswide Bank The Bundaberg and District Chamber of Commerce Busine.. Read more...

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