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Bundaberg & District Chamber News

    Increase Your Sales Part 2 - Using "Up-Selling"

    - posted by Yale Morgan

    Last week we discussed the easiest way to increase your sales and profits was to simply sell more to those who already know, like and trust you. One one of the skill sets we referred to was to use a “Bump”. (if you missed it, email me and I’ll flick you over a copy). This week, we’ll talk about “Up Selling”.

    What is it? All we are doing here is showing the customer the benefits of purchasing the higher priced product over what they are looking to purchase. You’ll do this by increasing the perceived benefits of the product or service and enhancing the value back to the buyer. Of course, this must be done ethnically and the higher priced product or service must live up to your word.

    This is also a great opportunity to “package” a bunch of products together that have a high value that work out less expensive when purchased at the point of sale. Often when offering finance or extended terms, this is an easier option and not a strain on your customers cash flow.

    Take a look at your products and services, and where can you use this strategy? As we suggested with Bumps, develop” up sell” packages and scripts for your team to use. I would also suggest the packages you’re upsetting to are next to or close to the products/ services on offer. From a retail perspective, you don't want to take the customer on a ride around the store when up selling, it should be within reach of you and the customer. From a service point of view, again, make sure the up sell is the very next page/ process etc. We don't want to be rifling around files/ presentations/ booklets etc.

    To Your Business Success



Yale Morgan

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Upcoming Events

  • Bundaberg Businesses - Tendering For Government Business Workshop 30th September 2014
    The Tendering for Government Business Workshop is the state's premier program for educating industry on the Queensland Government procurement proc.. Read more...
  • Bundaberg Digital Enterprise Program Various Dates September to December
    The Bundaberg Digital Enterprise Program is a federally funded program that assists small to medium businesses and not-for-profit organisations to.. Read more...
  • Bundaberg region Rising and Australian Institute Of Management Present .. September Through October
    We all recognise that training is important for business. Many Bundaberg businesses have looked at top level training in Brisbane but the extr.. Read more...
  • Bundaberg Region Rising Presents - Idea Of North 3rd October
    Join Bundaberg region Rising for a night of Fabulous entertainment with The Idea Of North. They wowed the audience last time they were in Bun.. Read more...

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